I recently came across some articles, researches and blogs, that were all theorising the possible demise of Search Engine Optimisation, in its current avatar. From what it seems on a quick read, SEO may be coming to a turning point where marketeers can no longer rely just on keyword research, back links and smartly tagged pages. Marketeers must now also pay equal attention to Social Media. Let us see why and how.
Searchmetrics recently conducted a study to identify the top contributors to a website's SEO. It was not surprising to see that seven out of the eight top factors were related to Social Media. Here's the data:
As one can clearly see in the above graph, Google Plus (G+) trumps the list of factors, with Facebook, Pinterest and Twitter ranking in the top 8! This is a fascinating piece of information for a marketeer or webmaster who is currently spending hours creating backlinks, affiliates and optimising content on one's own website, when clearly the largest piece of the SEO pie is coming from Social Media.
It is obvious now that Social Media Optimisation, superior content creation and constant Social Media Monitoring is key to optimising a website for search engines. Google has altered its algorithm (yet again!) to take away undue advantage to "smart" optimisers. No longer will the "tricks" of SEO work. Organic searches are now more and more "organic" and less controlled.
Therefore, a strong social media strategy needs to be a key element in the marketing plan of any organisation. No longer should social media be considered all fun and games, but rather a serious lead generation and marketing tool.
I look forward to your comments.
- Ahmer Khan
Founder/CEO Stratagaze Consulting