How To Define Business Models for Startups?

You might have heard of the term business model many times before, and might not have had complete understanding of what it means. And this lack of understanding normally results in entrepreneurs not thinking about all the important aspects of the business model for their startup or startup idea. Business model is simpler than you […]

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Apple Acquires Acunu, Microsoft Acquires Revolution Analytics and Facebook Adds Analytics for Apps

This week has been busy for the Analytics industry with two big acquisitions by the biggest tech firms in the world, Apple and Microsoft, and some key announcements from the biggest social network in the world, Facebook. Here’s some analytics news. Acunu is a London based Big Data company that was operating in the realm […]

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What Time and Day Work Best For Social Media Posts?

I was asked a question recently that got me thinking: Is there a specific time in the day, or days of the week, which prove to be more effective while posting on Social Networks? The answer is yes. Based on social media usage behaviour, there are some clear patterns that emerge. Some of these patterns […]

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Is Facebook Marketing still worth it?

Facebook Marketing has been through much debate since the time Facebook changed its ranking and fan page reach mechanism. No longer can one expect the entire fan-base on a page to receive the brand's posts. Facebook just isn't the same "sharing-caring-free-world" social networking site that it used to be. So what has changed? For starters, […]

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